Between Black Friday and Cyber Monday, shopping during the holidays is always a hectic rush to find the best deals in town on the perfect gift. Besides (quite literally) risking your life to get the perfect gift for your loved one, there is a good chance that Dad’s Christmas present you’ve been eyeing for months has already flown off the shelves. Avoid the rush this season and help your hyperlocal economy by shopping local. Start by joining the Small Business Saturday movement this Saturday, November 28th!
In case you are unfamiliar with this national drive, it was first launched by American Express five years ago on November 27th, the Saturday after Thanksgiving, in order to encourage holiday shoppers across the nation to support their small, local businesses. From doctors and lawyers to students and families, Small Business Saturday has brought in over 73.9 million dollars to local neighborhoods. Just last year alone, Small Business Saturday saw an even larger community of local business shoppers with an estimated total of $14.3 billion dollars spent at local businesses. This year, small businesses are hoping to beat that number!
Why is this important? Supporting your neighbor’s business helps support the local economy, preserve local culture and is just plain fun. The more we are able to put into the local economy rather than big department stores, the more we will see improvements in individual well-being as well as overall neighborhood improvements. Your purchase from a local vendor can help them take better care of themselves and their families, which pays back in many ways.
So what can you do to shop small and show your love for your community? The most effective way to bring in local business customers is by creating and hosting an event on Eventbrite to invite your neighbors and friends to Shop Small. This not only makes your holiday shopping a fun social outing with friends and family, but also turns it into a celebration of your neighborhood’s local culture. Popular events include:
– Scavenger hunts and passports. This is a fun way to get kids involved by making shopping a competition with locally bought prizes. Downloadable blank maps, signs, social posts, and Shop Small passports are all available to download on the official website.
– #ShopSmall selfies. Get more likes and support your local businesses by snapping cute selfies of all the great finds in your community and including a #ShopSmall hashtag on your posts.
– Kick-off breakfasts. Are you a business owner? Draw in customers by hosting a Shop Small breakfast with local delicacies to get shoppers up bright and early.
Not sure of where to shop? You can search for online local businesses online with this ShopSmall small business locator by business location and type. This year, become a part of your local community and help make big bucks for the small businesses that make your community unique!